I’m a hands-on design leader that builds design teams for products that drive business results by also caring about the design craft

Work

work

How we launched a brand redesign in no time (and survived)

Freenow — Design leadership
work

Defining a UX team strategy in uneasy times

Freenow — Design leadership
work

A secret tale of how we redesigned Freenow’s homescreen

Freenow — Design leadership
work

A story of an unborn brand and product redesign of Spain’s second largest real estate marketplace

Fotocasa — Design leadership
work

A fleet taxonomy and interaction design challenge

Freenow — Design leadership
work

How I vibe-coded a Figma plug-in in under 2h

Personal project — AI
work

Defining career paths for Product and Content Design

Freenow — Design leadership
work

A framework to deal with UX Debt from the trenches

Freenow — Design leadership

Testimonials

“I've worked with Alvar for around 2 years. It was a pleasure to work with him. During this time, he has shown to be not only a highly skilled UI/UX designer but also an excellent mentor and lead. He is the best person to-go when you need help, either designing or to open doors inside an organization. I would definitely recommend him to any company looking for stepping up their UX teams”

profile_picture
profile_picture

Adriano Trenahi

Sr Product Design Manager at Eventbrite

“As Head of Product Design, he has had a decisive impact on the team and the organisation. Thanks to his ability to build strong relationships with stakeholders across other departments, the Product Design team gained significant influence within the company, becoming a key player in strategic decision-making. His obsession with design quality and UX practices and his extensive knowledge of the matter were fundamental in substantially improving our product and elevating its standards and results.On a personal level, the trust he placed in me when I reported to him was crucial to my professional development. Without his support, I wouldn’t have made the leap from UX Designer to UX Researcher and, lastly, to Head of UX.”

profile_picture
profile_picture

Ariadna Gotanegra

Head of UX at Coches.net

“The passion Alvar transmits about Design is reflected in his knowledge about UX processes and tools. Alvar seeks for trying and learning constantly and makes him up to speed with trends around technology, design, team management and business strategy. I consider Alvar an example of what a design leader should be.”

profile_picture
profile_picture

Victor Solà

Director, UX at Adevinta Spain

Work

work

How we launched a brand redesign in no time (and survived)

Freenow — Design leadership
work

Defining a UX team strategy in uneasy times

Freenow — Design leadership
work

A secret tale of how we redesigned Freenow’s homescreen

Freenow — Design leadership
work

A story of an unborn brand and product redesign of Spain’s second largest real estate marketplace

Fotocasa — Design leadership
work

A fleet taxonomy and interaction design challenge

Freenow — Design leadership
work

How I vibe-coded a Figma plug-in in under 2h

Personal project — AI
work

Defining career paths for Product and Content Design

Freenow — Design leadership
work

A framework to deal with UX Debt from the trenches

Freenow — Design leadership

Testimonials

“I've worked with Alvar for around 2 years. It was a pleasure to work with him. During this time, he has shown to be not only a highly skilled UI/UX designer but also an excellent mentor and lead. He is the best person to-go when you need help, either designing or to open doors inside an organization. I would definitely recommend him to any company looking for stepping up their UX teams”

profile_picture
profile_picture

Adriano Trenahi

Sr Product Design Manager at Eventbrite

“As Head of Product Design, he has had a decisive impact on the team and the organisation. Thanks to his ability to build strong relationships with stakeholders across other departments, the Product Design team gained significant influence within the company, becoming a key player in strategic decision-making. His obsession with design quality and UX practices and his extensive knowledge of the matter were fundamental in substantially improving our product and elevating its standards and results.On a personal level, the trust he placed in me when I reported to him was crucial to my professional development. Without his support, I wouldn’t have made the leap from UX Designer to UX Researcher and, lastly, to Head of UX.”

profile_picture
profile_picture

Ariadna Gotanegra

Head of UX at Coches.net

“The passion Alvar transmits about Design is reflected in his knowledge about UX processes and tools. Alvar seeks for trying and learning constantly and makes him up to speed with trends around technology, design, team management and business strategy. I consider Alvar an example of what a design leader should be.”

profile_picture
profile_picture

Victor Solà

Director, UX at Adevinta Spain

Reach out at

Let’s talk

Work

work

How we launched a brand redesign in no time (and survived)

Freenow — Design leadership
work

Defining a UX team strategy in uneasy times

Freenow — Design leadership
work

A secret tale of how we redesigned Freenow’s homescreen

Freenow — Design leadership
work

A story of an unborn brand and product redesign of Spain’s second largest real estate marketplace

Fotocasa — Design leadership
work

A fleet taxonomy and interaction design challenge

Freenow — Design leadership
work

How I vibe-coded a Figma plug-in in under 2h

Personal project — AI
work

Defining career paths for Product and Content Design

Freenow — Design leadership
work

A framework to deal with UX Debt from the trenches

Freenow — Design leadership

Testimonials

“I've worked with Alvar for around 2 years. It was a pleasure to work with him. During this time, he has shown to be not only a highly skilled UI/UX designer but also an excellent mentor and lead. He is the best person to-go when you need help, either designing or to open doors inside an organization. I would definitely recommend him to any company looking for stepping up their UX teams”

profile_picture
profile_picture

Adriano Trenahi

Sr Product Design Manager at Eventbrite

“As Head of Product Design, he has had a decisive impact on the team and the organisation. Thanks to his ability to build strong relationships with stakeholders across other departments, the Product Design team gained significant influence within the company, becoming a key player in strategic decision-making. His obsession with design quality and UX practices and his extensive knowledge of the matter were fundamental in substantially improving our product and elevating its standards and results.On a personal level, the trust he placed in me when I reported to him was crucial to my professional development. Without his support, I wouldn’t have made the leap from UX Designer to UX Researcher and, lastly, to Head of UX.”

profile_picture
profile_picture

Ariadna Gotanegra

Head of UX at Coches.net

“The passion Alvar transmits about Design is reflected in his knowledge about UX processes and tools. Alvar seeks for trying and learning constantly and makes him up to speed with trends around technology, design, team management and business strategy. I consider Alvar an example of what a design leader should be.”

profile_picture
profile_picture

Victor Solà

Director, UX at Adevinta Spain

Reach out at

Let’s talk